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Solving logistics problems in a rapidly growing market was what propelled the German Stefan Rehm to move to Brazil and to create a cargo transportation management platform, called Intelipost. Thanks to technology, the routine from e-commerce, retailers and transportation companies have all acquired a new rhythm.

Solving logistics problems in a rapidly growing market was what propelled the German Stefan Rehm to move to Brazil and to create a cargo transportation management platform, called Intelipost. Thanks to technology, the routine from e-commerce, retailers and transportation companies have all acquired a new rhythm.

Doing business in a totally new market was not in German Stefan Rehm’s plans. At the time, the then 25 year old worked at the German venture capital fund Project A, and came to Brazil to visit businesses that were in the company’s portfolio – most of them were startups.

During his stay, he observed the technology market potential and the inefficiency of the logistics sector, stumbling upon opportunities that urged him to analyze the country, under a new perspective. As a Harvard visiting ex-student, and having worked under major corporations such as Google and IBM, he trusted his feeling telling him to stay.

And he stayed for good, to put in practice a solution to the cargo transportation problems, after all, technology was fundamental to a scenario where retail was getting stronger with the rise of e-commerce.

To have a better idea of that period, online sales added up to R$ 24,1 billion, a 29% raise when compared to the previous year, according to the Associação Brasileira de Comércio Eletrônico (ABComm). In comparison, this year, e-commerce shall hit the R$ 79,9 billion mark – a 232% raise in relation to 2012.

According to ABComm forecast, e-commerce shall transact R$ 79,9 billion. Source: Associação Brasileira de Comércio Eletrônico (ABComm).

So, Rehm allied himself to the Brazilian engineer Gabriel Drummond to create the Intelipost platform, presented to the market two years after Rehm’s arrival, in 2014, the year that Brazil sold 104 smartphones per minute, according to IDC Brasil consulting.

The digital trend helped his company to gain market share. Today it has more than 5000 clients, between e-commerces, retailers, industries and logistics operators, that are connected to over 350 shipping companies.

The greater control over the operation is, certainly, the icing on the cake of the platform, since the software calculates, in real time, the freight cost and delivery time, but also shipment management, tracking, invoice audit service and Correios’ reimbursement.

“Our technology simplifies every information exchange between shippers and transportation companies, offering to our clients reduced costs from logistics, real time visibility of all deliveries and custom integration options to facilitate the growth of your business”, says Rehm.

Based on cloud technology, Intelipost generates about 300 million freight calculations a month. Major Brazilian brands have been using their services, spotlights on Magazine Luiza, Via Varejo, Riachuelo, Renner, O Boticário and air conditioning company Dufrio – the last one, according to Rehm, leads the list of companies that are obtaining great success with the platform.

As stated by the entrepreneur, one of the biggest benefits of using his tool is the freight, with solutions that generate cost balance.

“Dufrio identified that the rentability of products on fractional loads (LTLs) was being affected by their freight – the second leading expense in a ecommerce logistic. After the employment of our solution, they obtained a 30% gain, with only the reorganization of their transport companies network and the creation of new rules”, he affirms.

In an interview with CWS, Stefan Rehm analyzes the present-day market and the possible chances in the future:

CWS: Does the Brazilian logistics sector still suffer with low effective actions?

Stefan Rehm: Logistics is a relevant market in Brazil (about 10% of the GDP), but it is still facing inefficiency and infrastructure problems. In this aspect, fractional logistics is still a significant part of the total. The need of smart solutions for fractional loads in order to reduce costs and create custom services has grown exponentially, and it tends to become a more and more crucial competitive differential.

CWS: How has Intelipost contributed to the sector?

Stefan Rehm: Intelipost gathers various companies in the market, since it integrates shippers, retailers, transport companies and other logistics chain players. Shortly after creation, we realized the great information flow that travels logistics and we noticed the existence of a great struggle on the integration between companies inside the business. In addition, there is the problem of supplier fragmentation to cover deliveries in all national territory, and the difficulties related to the limited use of technology of the active parts. That is why our proposal is to help companies to connect themselves more.

Stefan Rehm, from Intelipost: “Artificial Intelligence is going to transform the logistics sector”. Photo: Press.

CWS: What is the importance of technology today?

Stefan Rehm: It is a high-relevance subject for all sector participants. The investment possibilities vary from company to company, but everyone is investing in it. However, firms still lack of technology adoption, but we already have significant changes regarding routing and delivery checkout via app. Besides that, we are seeing the growth of automation in logistics chain’s operational procedures.

CWS: How do you see delivery services five years from now?

Stefan Rehm: I imagine that they will be more optimized, quicker and less expensive. One of the major bets in disruptive tech and innovation in the sector is Blockchain. We have some good perspectives, but that does not depend only on Intelipost. It is still necessary to develop and to improve the concept, the technology itself, and more importantly the community, so we can have something tangible for the market.

CWS: How do you imagine that A.I. will impact Intelipost’s solutions?

Stefan Rehm: Surely, Artificial Intelligence will hit logistics hard. We can mention the transformations in routing, where it is possible to create more intelligent delivery routes with the cross-checking of traffic data such as traffic intensity, region affected, accidents, floods, and other data. About delivery estimates, with the AI it becomes easy to inform the client in case of delays and non-compliance of deadlines due to unforeseen events, as well as to assure him that his package will be delivered in the estimated time. And at last, the decision to choose the best transporting partner to perform one kind of freight, basing yourself in different factors such as delays, capacity, disponibility and levels of service.

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