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Being able to serve clients in a more agile way and still optimize costs have been a great propeller of technological advance in the market. And not only private enterprises are coming out ahead.

Being able to serve clients in a more agile way and still optimize costs have been a great propeller of technological advance in the market. And not only private enterprises are coming out ahead.

The Uber fever, which came to Brazil five years ago, made new business models emerge, inspired by the American successful transport app plans. But it is not only the urban mobility sector that has been benefiting from it. One of the most blessed markets is logistics, where Uber acts as well.

In the United States, it provides an app exclusively for truckers, the Uber Freight. It connects freight truck drivers with companies or people who need to carry products from a point to another.

In Brazil, besides the conventional passenger transportation, the company released Uber Eats, a meal delivery system. As Uber arises in the world with their efficient actions, others have also found their place under the sun as they followed the same recipe.

Currently, there are many who are working with truck drivers and motorcycle couriers. Among them we can highlight the Colombian Rappi and the Spanish Glovo, which deliver diverse types of products, from  supermarket items to cash; we can also point out Rapiddo, which was bought by iFood; and the Brazilians freight companies Intelipost and CargoX.

The “blue couriers” have also excelled at moving through traffic, specially in São Paulo. Behind them there is the Brazilian Loggi. Created in 2013, the French entrepreneur and founder Fabien Mendez was impelled to create it by Brazil’s deficitary system and the great interest that Brazilians have in technology.

Tecnologia em foco
Fabien Mendez, from Loggi: “We have plans to operate in every Brazilian capital”. Photo: Press

“This set of factors helped with the creation of a perfect scenario to develop a disruptive business, that unites high-end technology with service quality, to offer an unique delivery experience”, explains Mendez, in an interview for CWS.

Side by side with his partner Arthur Debert, Mendez runs one of the major logistic operations in the country: there are now 12 thousand motorcycle couriers attending clients such as the chains Americanas, Dafiti and even Amazon. To give Loggi more support, they received a R$ 400 million financial input from the Japanese multinational SoftBank in the end of last year.

According to Mendez, the investment will be used for the development of new technologies, through the reinforcement of more market renowned specialists and engineers, among them, Davi Reis, recently hired to be the company’s CTO.

This effort can put Loggi in a privileged position in the field, and even help them solve questions that affect the logistic procedures, like the complexity of the Brazilian territory. “We have plans on operating in every Brazilian capital”, he announces, without going into details.

Today, Mendez’ company attends 15 capitals, reaching a total of 33 cities. “Our medium-term goal is to connect the entirety of Brazil with a smart, express and quality logistic”, he reinforces.

The transformation has begun

Although Brazil is behind other countries in the digital transformation area, the so called “smart solutions”, according to him, will suffice as impulse for entrepreneurs to adapt their operations to the new consumer’s reality, that values agility and convenience.

The easier access to the internet can also be a great propeller to investments in the technology field. With more people connected, the business models will have to be accommodated in this scenario. But there is urgency.

According to PHD Ventures, by 2025 every inhabitant on Earth, that according to them will be hitting the 8 billion mark, will have access to the internet. Because of that, the buying behavior of those consumers will be even more digital.

Brazil’s bigger connectivity has attracted the advance of new technologies, that, for Mendez, will transform distinct markets.

“Arriving strongly at this moment we have the Internet of Things (IoT), the Artificial Intelligence (AI), the Augmented Reality (AR) and Virtual Reality (VR), all tech that can assist not only logistics, but also diverse fields, not only to enhance other technologies and procedures, as well to become enablers and providers of quality and efficiency”, he states.

Technology in the public area

The major logistics company in Brazil, Correios, has also been taking technology as the main focus of their operation. Digital actions are present in every process of the public company, contributing to advancements in productivity, information management, and client interaction.

Daily, the company processes about 2,7 million orders, that receives help from automation to separate packages. The mailmen are also equipped with smartphones that have been helping with the delivery of products.

“Everyday, 3 million different informations are processed, allowing clients to access data in real time, with quality and agility. Service-wise, smartphone apps were developed with the objective of making the clients’ life easier, among them the Pré-Atendimento (Pre-service) and Correios Celular”, said the Correios press office.

They said that the first one quickens the pre-shipment of national packages, reducing service time in the agencies; the second one offers many mobile phone related services such as prepaid recharges, number portability, balance checking, recharge history and data, voice and message consumption.

According to Correios, the company is open for technology advancements and is studying bolder plans for their operations, and that includes drone usage.

“Surely a factor to be analyzed is the delivery via drones, as well as the utilization of autonomous vehicles and the usage of alternative fuel, and a far greater level of automation.

Air invasion

The unmanned aircraft – the famous drones- trend has invaded the Brazilian market. It is not rare to encounter one of those gadgets flying high, doing their two most common functions: taking photos and making aerial footage.

Outside Brazil, however, drones are not limited to recording: they represent an important role in modern day logistics. To have a better idea of their potential, the American consulting Gartner estimates that the sector shall move US$ 11,2 billion in 2020.

In Brazil, drones are being used in processes that involve three-dimensional maps, monitoring risky police operations, rescuing drowning victims and even to calculate property taxes.

Their usage is now drawing attention of the logistic sector, taking their first steps together with short distance deliveries. Samuel Salomão, founder of SMX Systems, has been taking a share of this market.

According to him, drone’s success is associated with their countless possibilities. “Primarily, in the health field, where a minute can save a life”, he stresses. And he knows a lot about that market. His company was born in 2017, in the United States, created exactly to suffice the needs of that area.

Wary of advancements of tech adoption in Brazil, Salomão brought his company to his homeland. His company is not acting only in hospitals and laboratories, but industry and retail have also a great representation of their business.

Foco na tecnologia
Flying High: by the end of the year, SMX Systems wants to reach 30 operating aircrafts. Photo: Steferson Faria

In less than a year, the four operating aircrafts already have had summed the amount of 33 deliveries to the São Paulo state countryside and 3 on the state of Paraíba. “ We are assessing permanent projects inside Pará and Amazonas”, he states. To get to this point, the expansion is ambitious. “We plan to have 30 aircrafts by the year’s end”.

To Fábio Miranda, Computer Engineering Course Administrator at Insper, the drones will soon be, in fact, an important mean of transportation for the logistic area.

“In a not so distant future, 5G technology will permit remotely piloting a drone  through a metropolitan area, with the capacity to soon transform it into a service of small deliveries”, he evaluates. “They also have a lot of potential in smart cities: they can provide real time data about traffic, and be used for public safety”, he states. Presumably, we will be seeing much from them from now on.

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The CWS News is composed of journalists and technology specialists. Here, studies, researches and articles about digital transformation are published constantly.